At GuitarKit.shop, we believe in continuous improvement—not just in our products, but in every detail that represents us. That’s why we’ve refreshed our PANGO logo with a few thoughtful tweaks, keeping the spirit you know while making it cleaner, more balanced, and more reflective of who we are.
Why the Axe & The Name “Pango”?
The axe is more than a tool; it’s a symbol of creation and new beginnings. It draws inspiration from Pan Gu, the primordial creator in Chinese mythology who shaped the world with an axe. To show our deepest respect for this legendary figure, our company’s Chinese name uses the characters 盘谷 (“Pán Gǔ”), and our English name is styled as Pango—a phonetic adaptation that also aligns better with English pronunciation and grammar.
Like Pan Gu, we believe in the power to create, to innovate, and to build something meaningful from the ground up. Our axe logo represents this spirit of pioneering, strength, and craftsmanship that we bring to every guitar kit.
What’s Changed?
You’ll notice our axe icon has been refined with four key updates:
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Symmetrical Axe Head
The axe head is now perfectly symmetrical, representing balance and precision—values we bring to every guitar kit we craft. -
Extended Axe Handle
The handle now extends slightly beyond the axe head, enhancing the tool’s authentic look and paying homage to traditional craftsmanship. -
Simplified Design, Softer Vibe
We’ve removed the textured details from the axe head, embracing a minimalist style. This clean look feels more modern and less aggressive, aligning with our friendly and approachable brand personality. -
Pixel-Style PANGO Typography
The distinct pixelated lettering remains unchanged—a nod to our digital roots and the DIY, creative spirit of our community.
Why the Update?
These subtle changes are more than just visual adjustments—they’re a reflection of our commitment to clarity, quality, and connection. We wanted a mark that feels both timeless and contemporary, just like the instruments we help you build.
A Note on Trademark Protection
To formally protect this updated identity, we have already initiated the process to re-register the revised PANGO logo as our official trademark. This ensures that our brand remains secure and uniquely ours as we continue to grow.
The Same Trusted Brand
While our logo has evolved, our mission stays the same: to provide guitar enthusiasts with high-quality, customizable kits and exceptional service. The new logo will now appear across our website, packaging, and communications.
Thank you for being part of our journey. We’re excited to continue growing with you—one note, one kit, one strum at a time.
— The Pango Team
Published: December 8, 2025